Reflection

This piece is inspired by Freitag, a brand for bags made of recycled truck tarps and fully compostable textiles. And I created the piece as a digital illustration. The piece I created narrates how the Freitag brothers started working with their first Freitag bag in their small flat. According to their former roommate’s narration, “Our apartment was transformed into a bag factory,…the corridor was packed with boxes full of bicycle inner tubes, Markus spread out the washed truck tarp and drew a pattern on it.” Despite the difficult circumstances, they worked and created with joy. And now the Freitag bags turned out to be sustainable, durable, and fashionable. In addition, since it was originally designed for cyclists, today it promotes cycling, an environmentally-friendly means of transportation. Thus, the message of this piece is to recognize the brand led by the Freitag brothers for saving 22% of CO2 emissions, reducing plastic pollution in the air and ocean by prolonging the life of used PVC materials, and more importantly, making sustainability a fashion.