Sarah Finnie

Sarah is the Founding Director of The 51 Percent Project, a climate communication initiative at Boston University’s Institute for Sustainable Energy. She holds faculty appointments at Boston University’s College of Communication and at the Graduate Program in Urban Biogeoscience & Environmental Health.

Sarah is the founding partner of WeSpire, whose behavior-change platform is used at S&P 100 corporations to engage employees on sustainability and other purpose-driven initiatives. Her ongoing research investigates barriers and accelerators to corporate climate action, including stakeholder engagement, in collaboration with Princeton University’s Behavioral Science for Policy Lab.

Sarah serves on the Advisory Council of Boston Harbor Now and its Climate Roundtable. She is on the boards of ecoAmerica and the Planetary Health Alliance. She began her career at The New Yorker and continued at The Atlantic and at iVillage, where she was the launch content director. Publications include The Atlantic, HuffPost, and mindbodygreen. Sarah holds a B.A. in English from Princeton University, and an M.A. from the Middlebury College Bread Loaf School.